About us

The story behind BLK FRVR

From poetic metaphor, to worldwide movement

The Poem

"Back in 2018, I was an ambitious poet who had just written a book. And like any creative, I was looking for the next big milestone. Then BOOM, a fellow creator commissioned me to write a poem for his African Gala. As I was spitting the poem, I get to this line that says 'If race is a part of our eternal destiny, I can't wait to be black forever' and the crowd goes crazy. In my mind, BLK FRVR was born that day." - John

Watch the Poem

On BLK Friday 2018, we launched the brand with our original messaging "I can't wait to be BLK FRVR." We pushed this one message and hoodie until the following summer. In 2019, I talked to a friend about how I felt like BLK FRVR should be talking to Atlanta specifically.

See the first BF Launch

After George Floyd's murder in 2020, I received dozens of calls about new merch. People wanted something to wear to the protests. After relaunching with a summer collection that June, I called my friend & frat brother Raheem and told him that I needed his help to turn BLK FRVR into a streetwear brand. The rest is history.

More than Streetwear.

Thanks to your unwavering support, BLK FRVR has evolved into more than just a streetwear brand; it's become a dynamic movement and a thriving network that celebrates, uplifts, and showcases the richness of African-American Culture, the vibrant essence of Atlanta (Real 404 stand up), and the overarching brilliance of black excellence. From sponsoring impactful movie screenings that narrate empowering stories of black people, spotlighting local creatives who got something to say, to organizing fundraisers dedicated to shaping the future generation of black leaders, we've not only shared our journey and valuable marketing insights but also engaged with you at diverse pop-up events across the city. Your steadfast loyalty has fueled our growth, and as we continue to expand, we extend our heartfelt gratitude to each one of you who has been a part of this incredible journey over the years.